They lied to you about Web3

In this engaging keynote, They Lied to You About Web3, I strip away the hype and dives into how Web3 is genuinely transforming the way brands create meaningful, long-lasting connections with their audiences.

This talk uncovers:

• Why hype and overcomplicated tech-speak are stalling innovation

• Key lessons from advising Fortune 500 brands and top Web3 founders

• The real opportunities for brand leaders and marketers right now

This marks my third consecutive year—and fourth time—speaking in Belgium, this time at BAM Marketing Congress, the largest marketing and branding event in the country.