Industry
Fashion
Client
adidas
Date
June ’21–’ December 22
Redefining Engagement Through NFTs
Collaborated with adidas Originals to design and execute the “Into the Metaverse” initiative, a landmark NFT project that leveraged blockchain technology to redefine consumer engagement. This initiative set a benchmark for utility-driven NFTs by merging digital ownership with immersive brand experiences, establishing Adidas as a leader in the Web3 space.
Key Contributions:
Blockchain Strategy: Provided executive-level counsel to align NFT and blockchain initiatives with adidas’s innovation goals.
Utility-Driven NFTs: Guided the development of a 30,000 NFT collection, offering holders exclusive access to physical merchandise, token-gated experiences, and ongoing benefits.
Immersive Engagement: Facilitated interactive experiences that connected digital and physical realms, enhancing loyalty and brand connection.
Cultural Partnerships: Enabled strategic collaborations with Web3 icons such as Bored Ape Yacht Club, gmoney, and Punks Comics, amplifying cultural relevance.
Outcome:
Achieved €23.5 million in revenue during the initial NFT drop, one of the most successful launches by a global brand.
Built a vibrant, engaged community of early adopters, showcasing adidas’s ability to innovate and lead in the digital era.
Cemented adidas Originals as a trendsetter, demonstrating how blockchain technologies can create sustainable consumer value and cultural equity
