Industry
Technology
Client
SalesForce
Date
February ’22 – November ’22
Empowering Brands with Web3 and NFT Innovations
Collaborated with Salesforce to develop and launch Salesforce Web3, a comprehensive platform enabling brands to create, manage, and deploy NFTs in a trusted, scalable, and sustainable manner. This initiative integrated Web3 technologies with Salesforce's Customer 360, providing companies with a holistic view of customer interactions across traditional and emerging digital environments.
Key Contributions:
Strategic Guidance: Provided high-level advisory on incorporating Web3 technologies into Salesforce's core offerings to enhance customer engagement.
Platform Development feedback: Supported the creation of tools to enable NFT management and blockchain integration, ensuring ease of use for brands of all sizes.
Client Enablement: Guided pilot projects for global brands, helping them leverage NFTs to create new customer touch points and drive engagement.
Ethical Oversight: Collaborated with teams to incorporate ethical considerations and sustainability into Web3 strategies, aligning with Salesforce’s broader values.
Outcome:
Enhanced Customer Experiences: Enabled brands to create deeper, more meaningful connections with their audiences through digital collectibles and Web3-powered solutions.
Scalable NFT Management: Helped establish a unified platform for managing NFTs efficiently while integrating blockchain insights with traditional CRM systems.
Leadership in Ethical Innovation: Positioned Salesforce as a leader in responsibly deploying Web3 technologies, setting benchmarks for sustainability and trust.
