Industry
Automotive
Client
Volkswagen Group
Date
October ’22–’23
Innovating Brand Engagement Through Web3
As an Executive Web3 Advisor to Cupra, I worked closely with the leadership team to design and implement a forward-looking Web3 strategy. The focus was on leveraging blockchain and NFT technologies to create immersive experiences that elevated brand engagement and connected with digital-native communities.
Key Contributions:
Strategic Advisory: Delivered high-level insights on integrating blockchain solutions to strengthen Cupra’s market differentiation and audience engagement.
NFT Integration: Advised on the development and launch of NFT-based initiatives that allowed users to unlock unique digital and physical experiences.
Immersive Brand Experiences: Guided the creation of interactive, blockchain-powered platforms where users could engage with Cupra’s brand story in new and innovative ways.
Partnerships and Ecosystem Building: Facilitated collaborations with creative partners to amplify the reach and impact of Cupra’s Web3 initiatives.
Outcome:
These initiatives positioned Cupra as a trailblazer in leveraging blockchain and NFTs to craft immersive brand experiences, enhancing its cultural relevance and paving the way for sustainable engagement in the digital era.
